The three things costing you enquiries
Each one quoted from your own page and explained in plain language.
Weak copy: We provide innovative solutions. Sharper copy: Get paid on time, without the awkward email.
Sphota Copy is an independent conversion copywriting studio for businesses worldwide. Send the page that matters most: your first audit is free, and paid work has a fixed price in writing.
“The result felt far more professional.”Priya Mehta, and 3 more business owners See a full sample auditGet my free auditFree for your first page. One per business.
Score your headlineFree, 30 seconds, no email
People don’t read. They scan.
Visitors decide in seconds whether a page is for them, then leave or lean in. Usability researchers have measured this for years, and it is why your first line matters more than everything under it.
- 20%
of the words on an average page are actually read by a visitor.
Nielsen Norman Group, 2008 - 10–20 sec
is how long many visitors give a page before they leave, unless the value is clear.
Nielsen Norman Group, 2011 - 1 page
is all the Copy Clarity Audit needs to show you what to fix first.
Start small, then decide.
One line, rewritten.
A fictional invoicing app. A very real kind of mistake. Keep scrolling and watch the edit.
- “All-in-one”Every billing tool says this. It tells a stranger nothing.
- “Platform”Names what it is, not what it does for me.
- “Modern businesses”Who, exactly? A reader can’t see themselves in it.
- Lead with what they getFreelancers want to be paid without chasing anyone. Say that.
Three more rewrites.
A homepage, an email sequence and a LinkedIn post, each for a fictional business. Real client work replaces them as it’s approved.
Accounting firm
Before
Welcome to our firm. We are a full-service accounting practice offering tax, audit and advisory services.
After
Tax season shouldn’t take over your business.
Alternative: Know where the money’s going before the quarter ends.
What was wrong
It opens with the firm, not the client. It lists categories instead of outcomes. And the only thing to do next is scroll.
What to fix first
The headline, because it decides whether anyone reads on. Then one clear next step. Then services rebuilt around what each one saves the client.
Weekly meal-planning subscription
Before
Email 1: thanks for joining. Email 2: our story. Email 3: buy now.
After: one job per email
- Day 0Your first menu lands Thursday. Tell us what you don’t eat.
- Day 2The 10-minute dinner you can cook tonight.
- Day 4Cost, skipping a week, dietary needs: answered plainly.
- Day 7What a planned week of dinners looks like.
- Day 10Your next menu is ready. Keep it, swap it or skip.
What was wrong
Thank, describe, sell. Every email was about the company, so readers drifted off before the offer arrived.
Why the rewrite works
Each email earns the next open: set expectations, give a quick win, answer the doubts, show the habit, make the repeat order one click.
Founder of a small software company
Before
Excited to announce that we’ve just launched a powerful new reporting feature! Check it out and let us know what you think. #SaaS #Growth #Innovation
After
Our customers kept exporting to a spreadsheet to answer one question: which clients are paying late? So we put that answer on the first screen. No export, no formulas. If you run a small business, what’s the one number you check every Monday?
What was wrong
The post is about the company’s excitement. Nothing in it is about the reader, so they scroll past.
Why the rewrite works
It starts with a frustration the reader recognises, says what changed in plain words and ends with a question worth answering.
Get my free auditStart with one page. It’s free.
Score your headline. Right now.
Paste the first line of your homepage. Filler words light up and five checks run as you type. Free, no email.
- 1Score your headline here
- 2Send the page you want fixed
- 3Get your free audit, then decide
Or try:
Highlighted words could describe any business.
0
Type a headline to see how it reads.
A quick pattern check, not a verdict on your business. A person catches what a checker can’t.
Start with one page.
The Copy Clarity Audit is a written teardown of the page that matters most. Your first one is free. Here’s what lands in your inbox.
Your first audit Free
See a full sample auditNew headlines, ready to use
Rewritten options you can paste in or test today.
The doubts your page never answers
What a first-time visitor worries about, and exactly where to answer it.
A fix list, in order
What to change first, second and third. Usable by you, your team or any writer.
- Freefirst audit, one page per business
- 2 daysto a personal reply, in working days
- Fixedprice in writing before paid work starts
- Refundin full if the first draft isn’t right for you
Beyond the audit: landing pages, email sequences, full-site audits and founder content. See services and pricing
Get my free auditOne page, one per business. No card.
Five ways to work together.
Every paid job has a fixed price in writing before work starts. No retainer, no long contract, and a full refund if the first draft isn’t right for you.
Copy Clarity Audit
A written review of one page: the three biggest problems quoted from your page, new headline options, the doubts it ignores and a fix list in order.
Free for your first pageGet my free auditLanding page makeover
A landing page rewritten to say what you offer, why it matters and what to do next. For pages that get traffic and too few enquiries.
Fixed price, in writingAsk about thisEmail copywriting
Welcome sequences, launches and win-back emails written about the reader, not the sender.
Fixed price, in writingAsk about thisFull website copy audit
The Copy Clarity Audit across every page, with fixes ranked and the biggest ones rewritten.
Fixed price, in writingAsk about thisFounder content
LinkedIn posts and newsletters that sound like the founder on a good day.
Fixed price, in writingAsk about this
What people I’ve written for say.
Four business owners, in their own words.
I was struggling to communicate what made my services different. Sphota Copy helped me sharpen my messaging and present my offer in a much more compelling way. The result felt far more professional.
Priya MehtaPersonal Brand
Sphota Copy helped us make our product descriptions clearer and more persuasive. The messaging felt more customer-focused and made our products easier to understand. A solid experience working with them.
Aarav SharmaE-commerce Business
Our old marketing copy wasn’t communicating the value of our services properly. Sphota Copy brought a fresh perspective and helped us write copy that speaks more directly to our target customers.
Rohan KulkarniSmall Business Owner
Working with Sphota Copy helped me rethink how I present my business online. The copy became clearer, more engaging, and more focused on customer needs. I’d recommend them to anyone looking to improve their messaging.
Ananya PatelService-Based Business
Get my free auditI read every page myself
One writer. Your page. Plain words.
Sphota Copy is Mohit Abhichandani’s one-person conversion copywriting studio for businesses that sell online. The person who replies to your message is the person who reads your page and writes the fixes. No account managers, no hand-offs.
- Who writes itMohit Abhichandani, the same person who replies to you
- HowFrom your buyers’ own words, cutting what any business could say
- What I writeWebsites, landing pages, emails, founder posts
- How it’s pricedFirst audit free, then a fixed price in writing
- CommitmentNone. No retainer, no long contract
- GuaranteeFull refund if the first draft isn’t right for you
- Reply timeWithin 2 working days
Why “Sphota”?
In Sanskrit grammar, sphota (स्फोट, said spho-ta) is the burst: the instant a sentence’s meaning lands in the listener’s mind. Bhartṛhari wrote about it fifteen centuries ago. Good copy is built for that instant.
Is this a fit?
Sphota Copy works best for businesses whose offer is already good and whose website isn’t saying so. If that’s not you yet, I’ll tell you before you spend anything.
A good fit if
- People who meet you get it, but people who read your site don’t
- Your page gets visitors and too few enquiries
- You want plain, specific words, not hype
- You can share a few customer emails, reviews or notes
Probably not a fit if
- You need fifty blog posts by Friday
- You want promises your business can’t keep
- You haven’t decided what you sell yet
- Price per word is the only thing that matters
Questions people ask first.
Straight answers about the audit, price, timing and what to expect. If yours isn’t here, ask it in the form below.
Sphota Copy is an independent conversion copywriting studio for businesses worldwide, run by Mohit Abhichandani. It rewrites the first words people read on websites, landing pages and emails so the right visitors stay, understand and enquire. The first Copy Clarity Audit is free.
Yes. Your first Copy Clarity Audit is free: one page, once per business. There is no card to enter and nothing to sign. If I can’t genuinely help your page, I’ll tell you so instead of sending a thin report.
Your first Copy Clarity Audit is free: one page, written up properly, with no card and no obligation. If you want help beyond that, such as a rewrite, an email sequence or a full-site audit, you get a fixed price in writing before anything starts. There is no retainer and no long contract, and if the first draft isn’t right for you, you get a full refund.
It depends on the length of the page. I reply within 2 working days and tell you the date your report will arrive.
A link to the page and one line on what feels off. Customer emails, reviews or sales-call notes help, because the strongest copy uses your buyers’ own words, but they are optional for the audit.
No, and be careful with anyone who promises it. Results also depend on your offer, price, traffic and timing. Clear copy removes the reasons people leave without asking. The audit shows where your page loses readers, so you can fix it and measure the change.
You send a link to the page and one line on what feels off. I reply personally within 2 working days with a straight yes or no. If I can help, you get your free Copy Clarity Audit and decide what to do next. Any paid work has a fixed price in writing before it starts, with no retainer and a full refund if the first draft isn’t right for you.
An audit doesn’t promise a sales figure. It gives you the three biggest problems quoted from your own page, new headline options, the doubts your page never answers and a fix list in order. You make the changes, then measure what moves, such as enquiries or how many visitors reach your call to action.
Yes. Sphota Copy works with businesses worldwide, in English, through the contact form and email. Wherever you are, I reply personally within 2 working days.
Businesses whose offer is already good and whose website isn’t saying so: people meet you and get it, but people who read your site don’t. If that isn’t you yet, I’ll tell you before you spend anything.
Ask me directlySend your question with your page. I reply personally.
Send me the page that matters most.
I’ll read it myself and tell you honestly whether I can help, within 2 working days. No autoresponder. No sales sequence.
- 1You send the pageA link and a line on what feels off.
- 2I reply personallyWithin 2 working days, with a straight yes or no.
- 3You get your free auditAnd decide what to do, with no pressure.